Online search market worldwide

Statistics report on the online search market worldwide

Online search market worldwide

This report presents a range of statistics and facts on the online search market and usage worldwide, providing insights into the sector's most important companies, search volume, trends, and advertising. The final chapter focuses on the newly emerging trend of artificial intelligence (intro) AI-powered online search, in which chatbots powered by generative AI provide search results in a dialogue format.

Table of contents

Benchmark

5
  • Basic Statistic Media usage in an online minute 2024
  • Basic Statistic Global market share of leading search engines 2015-2025
  • Basic Statistic Global market share of leading desktop search engines 2015-2025
  • Basic Statistic Global market share of leading mobile search engines 2015-2025
  • Premium Statistic Global market share of leading tablet search engines 2015-2025

Google

6
  • Basic Statistic Total global visitor traffic to Google.com 2024
  • Basic Statistic Distribution of Google.com traffic 2025, by country
  • Premium Statistic Google: desktop search market share in selected countries 2025
  • Basic Statistic Google sites: advertising revenue 2001-2024
  • Basic Statistic Google network sites: advertising revenue 2001-2024
  • Basic Statistic Google quarterly revenue 2008-2025

Other leading search companies

10
  • Basic Statistic Total global visitor traffic to Bing.com 2024
  • Basic Statistic Distribution of Bing.com traffic 2025, by country
  • Premium Statistic Bing search market share worldwide 2018-2025
  • Premium Statistic Yahoo! search market share worldwide 2018-2025
  • Basic Statistic DuckDuckGo search market share 2019-2025, by selected regions and countries
  • Premium Statistic DuckDuckGo search market share worldwide 2018-2025
  • Basic Statistic Ecosia search engine market share 2019-2025, by select regions and countries
  • Premium Statistic Baidu search market share worldwide 2018-2025
  • Premium Statistic Yandex search market share worldwide 2018-2025
  • Premium Statistic Naver search market share worldwide 2018-2025

Search trends

9
  • Premium Statistic Global most searched keywords on Google in 2025, by monthly search volume
  • Premium Statistic Most frequently asked questions on Google worldwide 2024
  • Basic Statistic Most frequent online search queries on Google globally 2024
  • Basic Statistic Leading Google search queries worldwide 2024
  • Basic Statistic Leading U.S. Google search queries 2024
  • Premium Statistic Leading Google search queries in India 2024
  • Basic Statistic Leading UK Google search queries 2024
  • Basic Statistic Leading Germany Google search queries 2024
  • Premium Statistic Leading Google search queries in Brazil 2024

Search advertising

5
  • Premium Forecast Digital Market Outlook: digital search advertising spend in selected countries 2024
  • Premium Forecast Digital ad spend in North America 2022, by format
  • Premium Statistic GoogleAds average monthly CPC for marketing & advertising worldwide 2024, by country
  • Premium Statistic Search ad revenue worldwide 2024-2025, by type
  • Premium Statistic Leading channels for product search worldwide 2024

Spotlight: AI-powered search

6
  • Basic Statistic U.S. adults using generative AI usage first for online search 2024-2028
  • Basic Statistic AI-powered search usage among U.S. adults 2024, by search type
  • Basic Statistic Generative AI usage in search engines among U.S. adults 2024
  • Basic Statistic Top AI applications worldwide 2025, by MAU
  • Premium Statistic U.S. usage and trust of AI-powered online search engines 2024
  • Premium Statistic Share of consumers using AI tools to research purchases worldwide 2025
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