Online TV in the United States

Statistics report on the virtual multichannel video programming distributor market in the U.S.

Online TV in the United States

This report has been compiled to provide statistical information about the online TV market in the United States. In addition to relevant key figures on the TV and online TV market in the U.S., the report includes facts on devices, advertising, platforms, as well as survey data on consumer behavior.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Number of TV households in the U.S. 2023-2027, by type
  • Premium Statistic Time spent watching TV and digital video in the U.S. 2021-2025
  • Premium Statistic Number of TV and video households in the U.S. 2022-2024, by platform type
  • Premium Statistic Revenue of vMVPD and MVPD in the U.S. 2022-2023
  • Premium Statistic Market share of vMVPDs worldwide 2024

Devices

5
  • Premium Statistic Daily time spent with video by U.S. adults 2019-2027, by device
  • Premium Statistic Penetration of CTV device and connected smart TV in U.S. TV homes 2015-2023
  • Premium Statistic Connected TV penetration rate in the U.S. 2014-2023
  • Premium Statistic Connected TV viewers in the U.S. 2023, by age group
  • Premium Statistic Time spent share on connected TV in the U.S. 2022-2023, by platform type

Advertising

4
  • Premium Statistic CTV ad spend in the U.S. 2019-2027
  • Premium Statistic Digital video ad views in the U.S. 2023, by platform
  • Premium Statistic FuboTV advertising revenue in the United States and Canada 2021-2023
  • Premium Statistic Monthly YouTube ad revenue in the U.S. 2023

Platforms

7
  • Premium Statistic Number of vMVPD subscribers in the U.S. 2023
  • Premium Statistic Subscription revenue of vMVPD services in the U.S. 2024
  • Basic Statistic Number of channels on vMVPD platforms in the U.S. 2024
  • Basic Statistic Hulu ARPU in the U.S. 2019-2024
  • Premium Statistic Number of FuboTV paid subscribers worldwide quarterly 2020-2024
  • Premium Statistic Sling TV: number of quarterly subscribers 2017-2024
  • Premium Statistic Revenue of YouTube TV 2023-2026

Consumer behavior

6
  • Premium Statistic Video and TV use among Black and non-Black consumers in the U.S. 2024
  • Premium Statistic Streaming apps to watch sports in the U.S. 2024
  • Premium Statistic Virtual pay TV subscriptions in the U.S. 2022-2028
  • Premium Statistic Leading vMVPD services in the U.S. 2024, by viewership
  • Premium Statistic Number of vMVPD, MVPD, and big TV channel subscribers in the U.S. 2016-2024
  • Premium Statistic Share of NFL Sunday Ticket sign-ups on YouTube Primetime Channels in the U.S. 2023
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Pay TV in the United States
  • Cord-cutting in the United States
  • Video streaming worldwide
  • Online media & entertainment usage in the United Kingdom (UK)
  • Hulu
  • Online media & entertainment usage in Spain
  • Digital publishing in the U.S.
  • Streaming in Canada
  • Video streaming in Norway
  • Netflix in Latin America
  • Online media in Norway
  • Media industry in Japan
  • Video streaming in Australia
  • Digital media in Russia
  • Uutismedia verkossa 2023
  • Digital media in the Netherlands
  • Video streaming in the United States
  • Netflix - 2015 Annual Report
  • Digipalveluiden käyttö Suomessa 2017
  • Digital publishing in Italy

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu