Holiday season advertising in the U.S.

Statistics report on holiday season advertising in the United States

Holiday season advertising in the U.S.

This report presents insights and statistics on holiday season advertising in the United States. It provides an overview of the sector before diving into key figures on advertising during the Halloween, Thanksgiving, and Christmas seasons.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Holiday retail sales in the United States 2000-2024
  • Basic Statistic Quarterly online advertising revenue in the U.S. 2007-2023
  • Premium Statistic Digital retail media ad spend in the U.S. 2023-2027
  • Premium Statistic Retail industry digital ad spend in the U.S. 2010-2025
  • Premium Statistic Most popular national and religious holidays in the United States 2024

Market insights and leaders

4
  • Premium Statistic Expected changes in holiday ad spending among marketers in the U.S. 2023
  • Premium Statistic Share of SMBs concerned with holiday season marketing plan U.S. 2023, by industry
  • Premium Statistic Share of SMBs investing more in holiday season advertising U.S. 2023
  • Premium Statistic Top marketing tactics used by SMBs to gain customers during holiday season U.S. 2023

Halloween

5
  • Basic Statistic Annual Halloween expenditure in the United States 2005-2024
  • Premium Statistic Expected change in Halloween spending among U.S. consumers 2024
  • Premium Statistic Stores in which U.S. consumers planned to make their Halloween purchases 2024
  • Premium Statistic Where consumers start looking for Halloween inspiration in the U.S. 2024
  • Basic Statistic Leading reasons to shop for Halloween before October in the U.S. 2024

Thanksgiving

4
  • Premium Statistic Amazon sponsored products sales growth in the U.S. Nov 2022-Nov 2023
  • Premium Statistic Amazon sponsored products sales growth in the U.S. Nov 2023, by category
  • Premium Statistic U.S. online retailers plans to compete with Amazon for the holidays in 2024
  • Premium Statistic Favorite kinds of deals during Black Friday in the United States 2024

Christmas

4
  • Basic Statistic U.S. consumers' preferred types of retailers for holiday shopping 2024
  • Premium Statistic Leading gifts U.S. consumers planned to buy for others during the holidays 2024
  • Premium Statistic What influences purchase decisions when holiday shopping in the U.S. 2023, by gender
  • Premium Statistic Most popular aspects of holiday advertising and marketing in the U.S. 2023

Consumer insights

5
  • Basic Statistic Opinions on when it is still too early to show holiday items in the U.S. 2023
  • Premium Statistic Expected social media usage for holiday shopping in the U.S. in 2024, by generation
  • Premium Statistic Expected smartphone usage for holiday shopping in the U.S. in 2024, by generation
  • Premium Statistic Consumers unsubscribing from brand comms due to excessive holiday marketing U.S. 2023
  • Premium Statistic Ways consumers will use AI tools for holiday shopping in the U.S. 2024
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Advertising in Indonesia
  • Advertising in New Zealand
  • E-commerce marketing and advertising
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in China
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Belgium
  • Advertising in Turkey
  • Sports brands
  • Brands in India
  • E-mail usage in the United States
  • Digital retail media advertising worldwide
  • Television in Germany
  • Media in Brazil
  • Programmatic advertising in Europe
  • Digital advertising in MENA
  • Digital advertising in Russia
  • Advertising and marketing to children in the U.S.

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)