Brand KPIs for energy drinks: Red Bull in the U.S.​

Consumer Insights report

Brand KPIs for energy drinks: Red Bull in the U.S.​

This report is based on Red Bull's performance in the energy drinks market in the U.S. Incorporating data from Statista Consumer Insights Brand KPIs, the report provides you with key consumer insights and benchmarks Red Bull's performance against the industry overall and their competitors, as of 2023.

 

Topics include:

  • Brand profile
  • Brand KPIs & benchmarking

Table of contents

The report provides readers with a thorough overview of Red Bull's positioning in the energy drinks market. It evaluates the brand's performance across five strategic consumer values: awareness, popularity, usage, loyalty, and buzz.
Additionally, the report allows the reader to benchmark Red Bull's performance against the industry overall and its competitors. This helps you realize how a brand performs against their main competitors in the marketplace.

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