Digital out-of-home (DOOH) advertising worldwide

Statistics report on the digital out-of-home advertising market worldwide

Digital out-of-home (DOOH) advertising worldwide

A compilation of the latest statistics on digital out-of-home (DOOH) advertising worldwide. The report provides an overview of the global market before delving into the financials of the leading digital outdoor media companies. It includes survey data depicting marketers' perspectives and a spotlight chapter on programmatic DOOH (also known as pDOOH or prDOOH).

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Table of contents

Overview

7
  • Premium Statistic Ad media owners' revenue worldwide from 2023-2025
  • Premium Statistic Leading out-of-home (OOH) advertising companies worldwide in 2023, by revenue
  • Premium Statistic Global OOH and DOOH advertising spending 2024-2028
  • Premium Statistic Distribution of the OOH advertising market value worldwide 2024-2029, by type
  • Premium Statistic Distribution of DOOH advertising revenue worldwide in 2024, by region
  • Premium Statistic CAGR of the DOOH advertising market size in selected regions worldwide 2024-2032
  • Premium Statistic Annual change in the OOH advertising market value worldwide 2022-2025, by type

Market leaders

12
  • Premium Statistic DOOH ad revenues of selected outdoor media companies worldwide 2023
  • Premium Statistic Total & digital revenue changes of selected outdoor ad companies worldwide 2023
  • Premium Statistic JCDecaux SE's digital out-of-home (DOOH) ad revenue 2019-2023
  • Premium Statistic Digital out-of-home (DOOH) revenue as a share of JCDecaux SE's revenue 2012-2023
  • Premium Statistic Lamar Advertising's revenue in the U.S. and Canada 2021-2023, by display ad type
  • Premium Statistic Number of displays operated by Lamar Advertising Company 2023, by type
  • Premium Statistic Outfront Media Inc.'s DOOH revenue in the U.S. and Canada 2017-2023, type of display
  • Premium Statistic Number of digital billboard displays operated by Outfront Media 2017-2023, by country
  • Premium Statistic Digital displays' share in Clear Channel Outdoor's revenue in the U.S. 2020-2023
  • Premium Statistic Digital's share in Clear Channel Outdoor's billboard inventory & revenue 2021-2022
  • Premium Statistic Ströer SE & Co. KGaA's revenue 2023, by product group
  • Premium Statistic Ströer SE & Co. KGaA's digital out-of-home (DOOH) advertising revenue 2020-2023

Marketers' perspective

5
  • Premium Statistic Media owners' timelines for planned static OOH inventory digitization worldwide 2024
  • Premium Statistic Share of static inventory OOH ad media owners intended to digitize worldwide 2024
  • Premium Statistic Importance of managing DOOH & OOH displays with a single platform worldwide 2024
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers worldwide 2024
  • Premium Statistic Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2024

Spotlight: prDOOH

4
  • Premium Statistic Share of global marketers including or intending to add prDOOH to media plans 2024
  • Premium Statistic Average expected increase in prDOOH ad spending in selected markets worldwide 2024
  • Premium Statistic Top sources for marketers' planned increase in prDOOH ad spending worldwide 2024
  • Premium Statistic Sustainability's relevance for marketers deciding to invest in prDOOH worldwide 2024
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FURTHER REPORTS

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