Market Insights report
The Hard Seltzer market experienced rapid growth initially, driven by a surge in consumer demand for low-calorie, low-alcohol alternatives. However, with an influx of new brands, the market has reached a saturation point and market growth has slowed down considerably.
What's included?
Hard seltzer, also referred to as spiked seltzer or hard sparkling alcohol water, is an alcoholic beverage with carbonated water and often contains fruit flavoring. Typically, it is clear and colorless, with an alcohol content of 4–6% alcohol by volume (ABV).
Key players include White Claw, Smirnoff, Anheuser-Busch InBev (e.g., Bud Light, and Michelob).
This report gives an overview of the Hard Seltzer market from an international perspective. The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.
At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.
Revenue is expected to increase from US$ 17.3 billion in 2023 to US$ 19.3 billion in 2029 with a CAGR of 1.94%.
After being a trend product in the previous years with numerous companies entering the market, the market growth has slowed down considerably.
Note: CAGR: Compound Annual Growth Rate / average growth rate per year
Market Outlook
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