Advertising in China

Statistics report on advertising in China

Advertising in China

This report presents a range of statistics and facts on advertising in China. It covers a market overview and the key figures on three main market segments - traditional, online, and mobile advertising. Included in the final chapter is a spotlight on the largest ad spenders in different advertising media channels.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Key figures

7
  • Premium Statistic China's share in global ad spending 2014-2023
  • Premium Statistic Advertising market size in China 2021-2025
  • Premium Statistic Total ad spending in China 2014-2023
  • Premium Statistic Ad spend growth in China 2023, by medium
  • Premium Statistic Ad spend growth in China 2023, by top industry
  • Premium Statistic Ad spend growth in China 2023, by top product type
  • Premium Statistic Leading advertising agencies in China 2022

Traditional advertising

6
  • Premium Statistic Market distribution of offline advertising in China 2019-2028, by medium
  • Premium Statistic Ad revenue of radio and TV industry in China 2023, by segment
  • Premium Statistic TV advertising revenue in China 2021-2023
  • Premium Statistic Radio broadcast advertising revenue in China 2021-2023
  • Premium Statistic Market size of newspaper and magazine advertising in China 2019-2028
  • Premium Statistic OOH ad market size in China 2019-2028

Online advertising

5
  • Premium Statistic Online advertising revenue in China 2017-2023
  • Premium Statistic Market share of online advertising in China 2022-2025, by ad type
  • Premium Statistic Revenue distribution of online advertising in China 2023, by industry
  • Premium Statistic Online ad spend share in China 2023, by platform
  • Premium Statistic Leading internet companies in China 2023, by online ad revenue

Mobile advertising

6
  • Premium Forecast Largest mobile advertising markets worldwide 2022, by ad spend
  • Premium Statistic Market share of internet advertising in China 2015-2025, by device
  • Premium Statistic Revenue structure of internet advertising industry in China 2022-2027, by segment
  • Premium Statistic Market size of mobile advertising in China 2014-2025
  • Premium Statistic Growth of mobile advertising market volume in China 2015-2025
  • Premium Statistic China share in global mobile game advertising 2023

Largest advertisers

7
  • Premium Statistic Annual ad spend growth in China 2023, by top brand
  • Premium Statistic TV ad spend growth in China 2023, by top brand
  • Premium Statistic Cinema video ad spend growth in China 2023, by major brand
  • Premium Statistic Elevator LCD ad spend growth in China 2023, by major brand
  • Premium Statistic Subway ad spend growth in China 2023, by major brand
  • Premium Statistic Airport ad spend growth in China 2023, by major brand
  • Premium Statistic Internet ad spend growth in China 2023, by major brand
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Advertising in Indonesia
  • Advertising in New Zealand
  • E-commerce marketing and advertising
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in China
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Belgium
  • Advertising in Turkey
  • Sports brands
  • Brands in India
  • E-mail usage in the United States
  • Digital retail media advertising worldwide
  • Television in Germany
  • Media in Brazil
  • Programmatic advertising in Europe
  • Digital advertising in MENA
  • Digital advertising in Russia
  • Advertising and marketing to children in the U.S.

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)