Paint, Wallpaper & Supplies: market data & analysis

Market Insights report

Paint, Wallpaper & Supplies: market data & analysis

Revenue in the Paint, Wallpaper & Supplies market amounts to US$186.90bn in 2023. The market is expected to grow annually by 2.29% (CAGR 2024-2029). In global comparison, most revenue is generated in the United States (US$50,160.00m in 2023). In relation to total population figures, per person revenues of US$24.32 are generated in 2023. This report is part of the Consumer Market Insights series.


What's included?
What's included?

  • Segment Overview
  • Regional comparison between Asia, Africa, Americas, Europe and Australia & Oceania
  • Country level comparison between France, Germany, China, USA and UK

Table of contents

This report from the series of Consumer Market Insights reports provides an in-depth overview of the Paints, Wallpaper & Supplies market, a key segment of the global DIY and hardware sector. This market encompasses all types of interior and exterior paint, wallpaper (excluding wall tiles or panels), and supplies related to cleaning and repairing walls. However, painting tools are excluded from this segment and instead fall under the Tools & Machines category. The Paints, Wallpaper & Supplies market has experienced sluggish growth, driven by economic downturns, intense competition, and supply chain challenges. Additionally, declining home renovation activities and reduced consumer spending have further impacted its performance.
Despite these challenges, consumer preferences are shifting toward eco-friendly and sustainable products. Customers are increasingly drawn to paints and wallpapers that are natural and toxin-free, reflecting a growing awareness of environmental impacts. This trend aligns with the desire to create personalized, aesthetically pleasing living spaces while minimizing ecological harm. As DIY home improvement projects continue to rise in popularity, there is a slow but steady evolution in the market, driven by a growing interest in creativity and self-sufficiency.
The demand for sustainable options offers potential growth opportunities for the Paints, Wallpaper & Supplies market, especially as consumers seek products that align with environmental values. Manufacturers focusing on natural, toxin-free, and eco-friendly solutions are well-positioned to meet these evolving preferences, ensuring they remain competitive in an otherwise stagnant market.

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