Email marketing worldwide

Statistics report on email marketing worldwide

Email marketing worldwide

This report has been compiled to provide statistical information about e-mail marketing worldwide, with detailed chapters on metrics, channel effectiveness, marketing personalization and AI implementation into the field.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

4
  • Premium Statistic Number of e-mail users worldwide 2018-2027
  • Basic Statistic Countries with highest number of emails sent 2024
  • Premium Statistic Spam: share of global e-mail traffic monthly 2014-2023
  • Premium Statistic E-mail marketing revenue worldwide 2022-2032

Usage

7
  • Premium Statistic Most used email marketing metrics worldwide 2023
  • Premium Statistic Leading e-mail marketing campaign types worldwide 2023
  • Premium Statistic Leading e-mail marketing priorities for professionals worldwide 2023
  • Premium Statistic Leading e-mail marketing campaign objectives worldwide 2024
  • Premium Statistic Subject line personalization rates in e-mail marketing worldwide 2023
  • Premium Statistic Most preferred week day for e-mail marketing campaigns worldwide 2023
  • Premium Statistic Areas in which marketers used automation the most worldwide 2024

Metrics & effectiveness

11
  • Premium Statistic Marketing e-mail open rates worldwide 2023
  • Premium Statistic E-mail open rates change among marketers worldwide 2023
  • Premium Statistic Delivery status of marketing emails worldwide 2023, by provider
  • Premium Statistic Delivery status of marketing emails worldwide 2023, by industry
  • Premium Statistic ROI improve rates in e-mail marketing campaigns worldwide 2023
  • Premium Statistic Click-to-open rates of marketing e-mails worldwide 2022, by industry
  • Premium Statistic Likelihood to opt out of mailing lists in the U.S. 2023, by age group
  • Premium Statistic Social media link rates in e-mail marketing campaigns sent worldwide 2023
  • Premium Statistic Click-to-open rates of marketing e-mails 2022, by country
  • Premium Statistic Click-through rates of marketing e-mails worldwide 2022, by country
  • Premium Statistic Unsubscribe rates of marketing e-mails worldwide 2022, by country

Marketing personalization and AI

4
  • Premium Statistic Areas in which data-driven marketing was currently the most useful worldwide 2024
  • Premium Statistic Favorite types of brand messaging among consumers worldwide 2023
  • Premium Statistic Effectiveness of AI in email marketing in Europe & the U.S. 2023
  • Premium Statistic Top AI features in email marketing in Europe & the U.S. 2023
Report this content
FURTHER REPORTS

Recommended and recent reports

  • OOH advertising in China
  • Radio advertising in Germany
  • Social media advertising in India
  • Social media advertising and marketing worldwide
  • X (formerly Twitter)
  • Advertising in the United Kingdom (UK)
  • Content marketing worldwide
  • Trade show and event marketing
  • B2B advertising and marketing in the U.S.
  • Digital advertising in the United Kingdom (UK)
  • Instagram advertising and marketing
  • Digital advertising in Europe
  • Programmatic advertising worldwide
  • Advertising in Turkey
  • Sports brands
  • Facebook usage in the United States
  • Advertising in Germany
  • TV advertising worldwide
  • Brands in India
  • E-mail usage in the United States

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)