Video live streaming services: Nimo TV users in Brazil

Consumer Insights report

Video live streaming services: Nimo TV users in Brazil

This report offers the reader a comprehensive overview of Nimo TV followers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Nimo TV followers in Brazil (''brand users'') against Brazilian video live streaming viewers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video live streaming services: Nimo TV users in Brazil

  • Nimo TV is more popular among Generation Z than other video live streaming services
  • 54% of Nimo TV followers are male
  • Nimo TV has a smaller share of followers with a medium household income compared to other video live streaming services
  • Nimo TV followers are more likely to live in rural areas and towns than video live streaming viewers in general
  • Success and career advancement are relatively important to Nimo TV followers

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