Video live streaming services: YouTube Live users in Canada

Consumer Insights report

Video live streaming services: YouTube Live users in Canada

This report offers the reader a comprehensive overview of YouTube Live followers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube Live followers in Canada (''brand users'') against Canadian video live streaming viewers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video live streaming services: YouTube Live users in Canada

  • The age distribution of YouTube Live followers and video live streaming viewers overall is fairly similar
  • Similar to other video live streaming services, YouTube Live has a high share of male followers
  • YouTube Live followers have a similar income distribution as video live streaming viewers in general
  • Video live streaming viewers in general and YouTube Live followers specifically, live in a similar type of communitiy
  • Similar aspects of life are important to YouTube Live followers and other video live streaming viewers

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