Video live streaming services: Twitch users in Canada

Consumer Insights report

Video live streaming services: Twitch users in Canada

This report offers the reader a comprehensive overview of Twitch followers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Twitch followers in Canada (''brand users'') against Canadian video live streaming viewers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video live streaming services: Twitch users in Canada

  • Twitch is more popular among Generation Z than other video live streaming services
  • Twitch is more popular among male video live streaming viewers than female video live streaming viewers
  • Twitch has a smaller share of followers with a low income compared to other video live streaming services
  • 24% of Twitch followers live in cities with over 1 million inhabitants
  • An honest and respectable life is less important to Twitch followers than to other video live streaming viewers

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