Video live streaming services: Naver TV users in Korea

Consumer Insights report

Video live streaming services: Naver TV users in Korea

This report offers the reader a comprehensive overview of Naver TV followers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Naver TV followers in Korea (''brand users'') against Korean video live streaming viewers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on video live streaming services: Naver TV users in Korea

  • The age distribution of Naver TV followers and video live streaming viewers overall is fairly similar
  • 54% of Naver TV followers are male
  • Naver TV has a smaller share of followers with a low income compared to other video live streaming services
  • Naver TV followers are more likely to live in megacities than video live streaming viewers in general
  • An honest and respectable life is more important to Naver TV followers than to other video live streaming viewers

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