User-generated content in South Korea

Statistics report on user-generated content in South Korea

User-generated content in South Korea

This report presents a range of statistics and facts on user-generated content in South Korea. After an overview on internet and social media usage, it provdes information on the biggest social media accounts, content creators, and influencer marketing, as well as content consumption behavior and short-form content.

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Table of contents

Overview

4
  • Basic Statistic Internet usage rate in South Korea 2000-2023
  • Premium Statistic Social media user penetration rate South Korea 2019-2028
  • Basic Statistic Number of users of social media advertising in South Korea 2019-2028
  • Premium Statistic Social network penetration South Korea Q3 2023

Largest social media accounts

6
  • Basic Statistic Popular YouTube channels South Korea 2024, by views
  • Basic Statistic Most followed celebrity Instagram accounts South Korea 2024
  • Premium Statistic Popular accounts on TikTok South Korea in 2024, by number of followers
  • Premium Statistic Leading musicians on Weverse 2024, by membership number
  • Basic Statistic Leading South Korean twitch channels 2024, by average viewers
  • Premium Statistic Most popular virtual Instagram influencers South Korea 2024, by number of followers

Content creators

5
  • Premium Statistic Gender distribution of content creators South Korea 2022
  • Premium Statistic Age distribution of content creators South Korea 2022
  • Premium Statistic Most commonly published content creation genre South Korea 2022
  • Premium Statistic Digital creator's average earnings South Korea 2022, by income channel
  • Premium Statistic Average digital creator earnings from platform ads South Korea 2022, by subscribers

Influencer marketing

6
  • Basic Statistic Number of users of social media advertising in South Korea 2019-2028
  • Premium Statistic Branded content creation experience South Korea 2022
  • Premium Statistic Branded content creation genre South Korea 2022
  • Premium Statistic Impact of social media influencers on purchasing South Korea 2023
  • Premium Statistic Influencer type that respondents purchased endorsed products South Korea 2023
  • Premium Statistic Reasons for buying a product endorsed by an influencer South Korea 2023

Content consumption

5
  • Premium Statistic Share of people who followed social media influencers South Korea 2023
  • Premium Statistic Types of social media account followed South Korea Q3 2023
  • Basic Statistic Reasons for social networking service use in South Korea 2023
  • Premium Statistic Share of internet users watching online videos weekly in South Korea Q3 2023, by type
  • Premium Statistic Share of online video users watching content creator South Korea 2021-2023

Short-form content

6
  • Premium Statistic Share of online video users watching 15-second videos South Korea 2021-2023
  • Premium Statistic Experience with short-form content creation South Korea 2023
  • Premium Statistic Average number of short-form videos watched per use South Korea 2023, by platform
  • Premium Statistic Popular categories of YouTube Shorts short-form videos South Korea 2023
  • Premium Statistic Popular categories of TikTok short-form videos South Korea 2023
  • Premium Statistic Opinion on the need for short-form content regulations South Korea 2023
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