Target audience: Advice & self-help podcast listeners in Spain

Selected insights on target audience: Advice & self-help podcast listeners in Spain

• 37% of advice & self-help podcast listeners have a high annual household income
• Having a good time has less importance to advice & self-help podcast listeners than to the average consumer
• 18% of advice & self-help podcast listeners are innovators or early adopters of new products
• A relatively high share of advice & self-help podcast listeners think that unemployment is an issue that needs to be addressed
• Advice & self-help podcast listeners remember seeing ads on social media more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community
• Living Situation
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sport activities
• Sports followed
• Pets

• Consumer attitudes
• Challenges facing the country
• Politics
• Innovation adoption
• View on the country's economic situation
• View on personal economic situation
• Economic concerns

• Media usage
• Social media usage
• Digital advertising touchpoints
• Non-digital advertising touchpoints

Demographic profile

• Age of consumers in Spain
• Gender of consumers in Spain
• Level of education in Spain
• Share of consumers in Spain in the high, middle, and low thirds of household gross income
• Type of households in which consumers in Spain live
• Communities where consumers live in Spain
• Accommodation type and home ownership in Spain
• LGBTQ+ status of consumers in Spain

• Most important aspects of life for consumers in Spain
• Top 10 interests of advice & self-help podcast listeners in Spain
• Top 10 hobbies and leisure activities of advice & self-help podcast listeners in Spain
• Top 10 sports activities of advice & self-help podcast listeners in Spain
• Top 10 sports followed by advice & self-help podcast listeners in Spain
• Pets living with advice & self-help podcast listeners in Spain

• Agreement with statements in Spain
• The 10 most important issues facing Spain according to advice & self-help podcast listeners
• Political attitudes of consumers in Spain
• Innovation adopter types based on statements towards innovation by consumers in Spain
• Economic situation in Spain as percieved by advice & self-help podcast listeners
• Perceived personal economic situation of advice & self-help podcast listeners
• Agreement with statements regarding economic concerns of advice & self-help podcast listeners

• Type of media consumers in Spain have been using in the past 4 weeks
• Top 10 social networks used by advice & self-help podcast listeners
• Top 10 channels where advice & self-help podcast listeners in Spain remember coming across digital advertising
• Places where consumers in Spain have come across non-digital advertising in the past 4 weeks