Consumers in Nigeria

Consumer Insights report

Consumers in Nigeria

This report provides valuable insights about the behavior of Nigerian consumers in 2023. Incorporating data from the Statista Consumer Insights Global survey, it comes equipped with valuable information about the consumers’ attitudes, their favorite social network brands, and a wide range of consumer-related topics. It helps you understand the viewpoints of Nigerian consumers regarding economy, health, and mobility, and what their main challenges are.

Also included in this report are the attitudes of the Nigerian consumers regarding food and their most followed nutrition rules. You will also get to know everything about the impact of inflation on the Nigerian consumers and their travel attitudes.

Check out this and much more with our report.

Table of contents

Topics of the report

  • Consumers in Nigeria
  • Internet & social media
  • E-commerce & retail
  • Food & nutrition
  • Media & digital media
  • Mobility
  • Finance & insurances
  • Health
  • Housing & household equipment
  • Travel
  • Services & eServices

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights Global survey
  • Region: Nigeria
  • Number of respondents: 2,098
  • Age of respondents: 18 to 64 years
  • Type of respondents: residential online population
  • Survey time period: January to March 2023

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