App: market data & analysis

The App market remains a dynamic and vibrant sector of the digital economy. Its resilience is underpinned by consumers' insatiable appetite for innovative and convenient solutions that enhance their digital experiences. Mobile apps have transcended their early novelty phase to become essential tools for communication, entertainment, productivity, and more. One of the standout trends in recent years is the growing emphasis on user privacy and data security, which has led to regulatory shifts and changes in app store policies. This has prompted app developers to rethink their data collection and usage practices, emphasizing transparency and user consent. Moreover, emerging technologies like augmented reality (AR) and virtual reality (VR) are opening up new frontiers for app development, promising exciting possibilities for both consumer and enterprise applications. Overall, the apps market is poised for continued expansion, driven by innovation, user demand, and the ever-evolving digital landscape. Companies that can adapt to these changing dynamics will be well-positioned to thrive in this competitive and rapidly evolving space. Total revenue in the App market is projected to reach US$475.90bn in 2022. Total revenue is expected to show an annual growth rate (CAGR 2022-2027) of 8.58%, resulting in a projected market volume of US$755.50bn by 2027.

Note: CAGR: Compound Annual Growth Rate

App overview

• Summary
• Market Definition
• Key Takeaways
• Market Numbers
• Key Player Landscape
• Trend Analysis

• Games
• Social Networking
• Entertainment
• Health & Fitness
• Finance
• Other Apps

• Market Structure
• Product Overview
• Author

App overview

• Global App revenue in billion US$ by market
• Total App revenue in billion US$ by region
• Regional development and main drivers by region
• Global App revenue forecast in million US$ in 2017
• Global App revenue forecast in million US$ in 2027
• Key players in the App market

• Global market sizes in billion US$ and growth rate
• Revenues in 2017 in billion US$ by region
• Revenues in 2027 in billion US$ by region
• Revenue per user in US$ by region
• Penetration rate per region$
• United States: Revenue in billion US$
• United States: Users in million
• China: Revenue in billion US$
• China: Users in million
• Europe: Revenue in billion US$
• Europe: Users in million
• Trends and company profiles