Music and beyond: Audio streaming in India

This Statista report takes a deep dive into the audio streaming market in India. With a dominant music-listening culture owed to the film industry, digital music is the primary pillar of the market. However, the Indian consumer has slowly discovered the appeal of non-music audio products such as podcasts and audiobooks. Services following an ad-based model or offering affordable subscription plans combined with local language content have a promising future in the market.