Target audience: TikTok users in Indonesia

Selected insights on target group: TikTok users in Indonesia

• Many TikTok users have a high annual household income
• Being successful is an important aspect of life for 59% of TikTok users
• Fashion and beauty are relatively prevalent interests of TikTok users
• TikTok users are more likely to have traveling as a hobby than the average consumer
• TikTok users remember seeing ads on video streaming services more often than the average consumer

Management summary

• Key insights

• Life stages
• Gender
• Education
• Income
• Household classification
• Type of community

• Life values
• Main interests
• Hobbies & leisure activities

• Attitudes towards digital media
• Challenges facing the country
• Politics

• Digital advertising touchpoints
• Internet usage by device
• Social media usage
• Non-digital advertising touchpoints
• Traditional media usage

Demographic profile

• Age of consumers in Indonesia
• Gender of consumers in Indonesia
• Consumer’s level of education in Indonesia
• Share of consumers in Indonesia in the high, middle, and low thirds of monthly household gross income
• Type of households in which consumers in Indonesia live
• Communities where consumers live in Indonesia

• Most important aspects of life for consumers in Indonesia
• Top 10 interests of TikTok users in Indonesia
• Top 10 hobbies and leisure activities of TikTok users in Indonesia

• Agreement with statements in Indonesia
• The 10 most important issues facing Indonesia according to TikTok users
• Political attitudes of consumers in Indonesia

• Top 10 places where TikTok users in Indonesia have come across digital advertising in the past 4 weeks
• Devices consumers in Indonesia use regularly to access the internet
• Social media activities in Indonesia by type
• Places where consumers in Indonesia have come across non-digital advertising in the past 4 weeks
• Type of media consumers in Indonesia have been using in the past 4 weeks