YouTube in Latin America

Statistics report about YouTube in Latin America

YouTube in Latin America

This report presents insights and statistics on YouTube in Latin America, providing an overview of the platform’s reach and impact among its audiences throughout the region. With a brand profile and an analysis of its most popular local channels, the study delves into the platform’s advertising reach in the region and its role in the Latin American musical sphere.

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Table of contents

Overview

5
  • Basic Statistic Countries with the most YouTube users 2024
  • Premium Statistic Countries with the highest monthly traffic volume to YouTube.com 2022
  • Basic Statistic YouTube IAP revenues 2024, by region
  • Premium Statistic Monthly time spent on YouTube app in selected Latin American countries 2023
  • Basic Statistic YouTube penetration in selected Latin American countries 2024

Benchmark

5
  • Premium Statistic South America: social media sites market share 2019-2024
  • Premium Forecast Most used video live streaming sites by brand in Brazil 2023
  • Premium Forecast Most used video live streaming sites by brand in Mexico 2023
  • Premium Forecast Most used social media platforms by type in Brazil 2023
  • Premium Forecast Most used social media platforms by type in Mexico 2023

Performance

6
  • Basic Statistic Argentina: most visited websites 2023, by total visits
  • Basic Statistic Brazil: most visited websites 2023, by total visits
  • Basic Statistic Colombia: most visited websites 2023, by total visits
  • Basic Statistic Mexico: most visited websites 2023, by total visits
  • Premium Statistic YouTube quarterly app downloads Latin America Q1 2024, by country
  • Premium Statistic YouTube quarterly app revenue Latin America Q1 2024, by country

Brand awareness

6
  • Premium Statistic YouTube brand profile in Brazil 2024
  • Premium Forecast YouTube brand profile in Mexico 2024
  • Premium Forecast YouTube Premium brand profile in Brazil 2024
  • Premium Forecast YouTube Premium brand profile in Mexico 2024
  • Premium Forecast YouTube Music brand profile in Brazil 2024
  • Premium Forecast YouTube Music brand profile in Mexico 2024

Searches

6
  • Basic Statistic Leading YouTube search queries in Argentina 2023
  • Basic Statistic Leading YouTube search queries in Brazil 2023
  • Basic Statistic Leading YouTube search queries in Chile 2023
  • Basic Statistic Leading YouTube search queries in Colombia 2023
  • Basic Statistic Leading YouTube search queries in Mexico 2023
  • Basic Statistic Leading YouTube search queries in Peru 2023

Most viewed channels

7
  • Basic Statistic Latin America: most viewed YouTube channels 2024
  • Premium Statistic Argentina: most viewed YouTube channels 2024
  • Premium Statistic Brazil: most viewed YouTube channels 2024
  • Premium Statistic Chile: most viewed YouTube channels 2024
  • Premium Statistic Colombia: most viewed YouTube channels 2024
  • Premium Statistic Mexico: most viewed YouTube channels 2024
  • Premium Statistic Peru: most viewed YouTube channels 2024

Most subscribed channels

7
  • Basic Statistic Latin America: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Argentina: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Brazil: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Chile: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Colombia: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Mexico: leading YouTube channels 2024, by number of subscribers
  • Premium Statistic Peru: leading YouTube channels 2024, by number of subscribers

Advertising

7
  • Premium Forecast Digital video ad spend in Latin America and the Caribbean 2017-2028
  • Premium Forecast Digital ad spend in Latin America and the Caribbean 2024, by format
  • Premium Forecast Digital video ad spend in Latin America & the Caribbean 2022, by country
  • Premium Statistic Estimated advertising spending on YouTube.com in Latin America 2019-2023
  • Premium Statistic Distribution of ad spend on YouTube in Latin America 2023, by selected market
  • Premium Statistic Top sectors advertising on YouTube in Latin America 2023, by estimated ad spend share
  • Premium Statistic Top brands advertising on YouTube in Latin America 2023, by estimated ad spend share

Spotlight: Music

6
  • Basic Statistic YouTube: most watched Latin artists' music videos 2024
  • Premium Statistic YouTube: most commented music videos from Latin artists 2024
  • Premium Statistic YouTube: most liked music videos from Latin artists 2024
  • Basic Statistic YouTube: most watched music videos from Brazilian artists 2024
  • Premium Statistic YouTube: most watched music videos from Mexican artists 2024
  • Basic Statistic YouTube: most viewed Shakira videos 2024
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FURTHER REPORTS

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