E-commerce in Estonia

Statistics report on the e-commerce market in Estonia

E-commerce in Estonia

This report presents statistics and charts on the e-commerce market in Estonia. It includes data on the e-commerce revenue, usage, most popular product categories, and digital shopping preferences in the country.

More statistics on e-commerce in the Baltic states are presented in the reports E-commerce in the Baltics, E-commerce in Latvia, and E-commerce in Lithuania.

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Table of contents

Overview

9
  • Premium Forecast Revenue of the e-commerce industry in Estonia 2019-2029
  • Premium Forecast E-commerce ARPU in Estonia 2019-2029
  • Basic Statistic E-commerce share of enterprise revenue in Estonia 2016-2023
  • Basic Statistic E-commerce share of revenue in Estonia 2023, by company size
  • Basic Statistic E-commerce share of revenue in Estonia 2023, by industry
  • Premium Statistic Domestic and cross-border e-commerce revenue in Estonia 2022
  • Premium Statistic Leading online stores in Estonia 2023, by visits index
  • Premium Statistic Sales value of D2C in Estonia 2017-2023
  • Premium Statistic Number of entrepreneurs active in D2C sales in Estonia 2017-2023

Usage

8
  • Premium Forecast Number of users of e-commerce in Estonia 2019-2029
  • Premium Statistic Internet purchases by individuals in Estonia 2010-2023
  • Premium Statistic Online purchases from other countries in Estonia 2020-2023
  • Premium Statistic E-commerce reach in Estonia 2010-2024, by gender
  • Premium Statistic E-commerce reach in Estonia 2010-2024, by employment status
  • Premium Statistic E-commerce reach in Estonia 2010-2024, by education level
  • Basic Statistic Share of shoppers making domestic and cross-border purchases in Estonia 2023
  • Basic Statistic C2C e-commerce penetration in Estonia 2015-2023

Enterprise usage

5
  • Basic Statistic Share of enterprises selling online in Estonia 2012-2023
  • Basic Statistic Share of businesses selling online in Estonia 2023, by size
  • Basic Statistic Share of enterprises selling online in Estonia 2023, by sector
  • Basic Statistic Share of enterprises selling B2C via a website Estonia 2014-2023
  • Basic Statistic Share of enterprises selling B2B & B2G via a website in Estonia 2014-2023

Product categories

9
  • Premium Statistic Goods and services bought online by individuals in Estonia 2023
  • Premium Statistic Most popular goods of e-shoppers in Estonia 2023, by gender
  • Premium Statistic Product categories most shopped online in foreign stores in Estonia 2022
  • Basic Statistic Share of individuals buying apparel online in Estonia 2020-2023
  • Basic Statistic Share of individuals buying food & beverages online in Estonia 2020-2023
  • Basic Statistic Share of individuals who shopped for electronics online in the Baltics 2023
  • Basic Statistic Share of individuals buying reading materials online in Estonia 2020-2023
  • Basic Statistic Share of construction enterprises selling online in Estonia 2011-2023
  • Basic Statistic E-commerce share of construction enterprise revenue in Estonia 2016-2023

Delivery

6
  • Premium Statistic Courier, express, and parcel (CEP) market volume in Estonia 2016-2024
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Estonia 2022
  • Premium Statistic Net Promoter Score of delivery companies in Estonia 2024
  • Premium Statistic Revenue of Omniva 2019-2023
  • Premium Statistic Omniva: distribution of revenue by service 2019-2023
  • Premium Statistic Number of packages delivered by Omniva in the Baltics 2021-2023

Consumer behavior

8
  • Premium Statistic Online shopping in Estonia 2023, by device type
  • Premium Statistic Frequency of internet purchases in Estonia 2022
  • Basic Statistic Online shopping frequency in Estonia 2023, by age group
  • Premium Statistic Online shopping frequency in Estonia 2023, by product category
  • Premium Statistic Preferred e-commerce payment methods in Estonia 2023
  • Basic Statistic Most common problems when shopping online in Estonia 2023
  • Premium Statistic Most returned items by online shoppers in Estonia 2023
  • Premium Statistic Preferred e-commerce delivery locations in Estonia 2023
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