Online video market in China

Statistics report on the online video market in China

Online video market in China

This report presents the most important statistical data on the online video market in China. It starts with a general overview of the industry development. The report then focuses on three video formats: short-form, long-form, and live streaming, covering key industry figures, major service providers, and insights on media users.

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Table of contents

Key figures

7
  • Premium Statistic Number of online video users in China 2014-2024
  • Premium Statistic Penetration rate of online video usage in China 2019-2024
  • Premium Statistic Annual revenue of the online video market in China 2009-2023
  • Premium Statistic Online video industry revenue sources in China 2023
  • Premium Statistic Number of online video paying users in China 2020-2023
  • Premium Statistic Average daily time spent on video and audio apps in China 2023, by app segment
  • Basic Statistic Most in-demand types of online videos in China 2023

Short-form videos

6
  • Premium Statistic Market size of online short videos in China 2016-2024
  • Premium Statistic Number of short video users in China 2018-2024
  • Premium Statistic Monthly active users of leading short video apps in China 2024
  • Premium Statistic Age distribution of short video users in China 2023
  • Premium Statistic Monthly time spent on short videos in China 2021-2023
  • Premium Statistic Trending paid content on short video platforms in China 2023

Long-form videos

7
  • Premium Statistic Monthly active users of leading long-form video apps in China 2024
  • Basic Statistic Content distribution of online video platforms in China 2023
  • Basic Statistic Share of original content on major video streaming sites in China 2023, by category
  • Premium Statistic Distribution of ad revenue on video streaming platforms in China 2023, by ad format
  • Premium Statistic Daily time spent on main video streaming platforms in China 2024
  • Premium Statistic Popular types of TV series on streaming platforms in China 2023
  • Premium Statistic Popular genres of variety shows on streaming platforms in China 2023

Live streaming

6
  • Premium Statistic Market size of live streaming in China 2016-2026
  • Premium Statistic Number of live streamers in China 2016-2024
  • Premium Statistic Penetration rate of live streaming in China 2016-2024
  • Premium Statistic Leading live streaming apps in China 2024, based on MAUs
  • Premium Statistic Most popular categories of live streaming in China 2023
  • Premium Statistic Major reasons for consumers to shop in live stream in China 2022
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