Personalization in e-commerce

Statistics report on personalization in e-commerce

Personalization in e-commerce

This report provides statistics and insights on the usage of personalization in e-commerce. It offers an overview of the growing demand for customer experience personalization. Next, it explores personalized marketing and advertising, followed by data on how companies use personalization and how consumers perceive it. Lastly, the report presents figures about this trend in the U.S. and other regions.

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Table of contents

Overview

4
  • Premium Statistic CX personalization & optimization revenue worldwide 2020-2026
  • Premium Statistic Most wanted e-commerce innovations worldwide 2023, by generation
  • Premium Statistic Generative AI use in selected commercial cases worldwide 2023
  • Premium Statistic Brands believed to be doing an excellent job providing personalization 2021-2022

Marketing and advertising

5
  • Premium Statistic Leading e-mail marketing priorities for professionals worldwide 2023
  • Premium Statistic Areas in which data-driven marketing was currently the most useful worldwide 2024
  • Premium Statistic Leading areas combining AI and marketing automation worldwide 2022
  • Premium Statistic Short-term challenges in marketing technology among e-commerce companies 2022
  • Premium Statistic What global consumers find creepy or cool about targeted ads & personalization 2023

Company usage

5
  • Premium Statistic Key figures on the state of personalization among businesses worldwide 2023
  • Premium Statistic Presence of personalization KPIs in companies worldwide 2023
  • Premium Statistic Success measurement in using AI-driven personalization worldwide 2023
  • Premium Statistic Retailers' perceived ability to use data for personalization worldwide 2023
  • Premium Statistic Effective personalization methods in B2B e-commerce worldwide 2022

Consumer perception

6
  • Premium Statistic Wish for personalized service when buying online 2023, by country
  • Premium Statistic Wish for personalized product recommendations when buying online 2023, by country
  • Premium Statistic Global consumers to become repeat buyers after personalized online shopping 2017-2023
  • Premium Statistic Shoppers not comfortable with AI for personalization 2023, by generation
  • Premium Statistic Circumstances under which consumers expected better personalization worldwide 2023
  • Premium Statistic Consumer attitudes towards personalization & customer experience worldwide 2020-2022

United States

6
  • Premium Statistic Consumer preferences for personalized shopping categories in the U.S. 2023
  • Premium Statistic Data consumers would share with retailers for personalization in the U.S. 2023
  • Premium Statistic Data consumers would like retailers to know when shopping with them in the U.S 2023
  • Premium Statistic Preference for personalization vs. privacy in CX in the U.S. 2022, by ethnicity
  • Premium Statistic Personalized perks for which consumers would share their data in the U.S. 2023
  • Premium Statistic Impact of personalization on future online shopping behavior in the U.S. 2022

Other regions

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  • Premium Statistic Most used personalization platforms in the EMEA region 2022
  • Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
  • Premium Statistic Importance level of personalized customer experience APAC 2023, by country
  • Premium Statistic Impact of personalization technology on brand trust among consumers in APAC 2022
  • Premium Statistic Personalization mistakes that broke trust in brands in APAC 2022
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FURTHER REPORTS

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