Grocery stores: SEIYU shoppers in Japan

Selected insights on grocery stores: SEIYU shoppers in Japan

• The age distribution of SEIYU shoppers and grocery store shoppers overall is fairly similar
• There is a fairly even split of male and female SEIYU shoppers
• Consumers with a high income make up 37% of SEIYU shoppers
• SEIYU shoppers are more likely to live in cities and urban areas than grocery store shoppers in general
• A happy relationship is less important to SEIYU shoppers than to other grocery store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors