Social media: X (Twitter) users in Japan

Consumer Insights report

Social media: X (Twitter) users in Japan

This report offers the reader a comprehensive overview of X (Twitter) users in Japan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark X (Twitter) users in Japan (''brand users'') against Japanese social media users in general (''category users''), and the overall Japanese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: X (Twitter) users in Japan

  • X (Twitter) is more popular among Generation Z than other social networks
  • There is a fairly even split of male and female X (Twitter) users
  • X (Twitter) users have a similar income distribution as social media users in general
  • Social media users in general and X (Twitter) users specifically, live in similar type of communities
  • Similar aspects of life are important to X (Twitter) users and other social media users

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