Online dating: HER users in the United States

Consumer Insights report

Online dating: HER users in the United States

This report covers HER in the online dating market of the United States. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

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Table of contents

Selected insights on online dating: HER users in the United States

  • HER is more popular among female online dating users than male online dating users
  • Compared to other online dating users, HER users are relatively likely to live in a couple household
  • Photography is a relatively popular hobby among HER users

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