Mobile payment: Rakuten Pay users in Japan

Consumer Insights report

Mobile payment: Rakuten Pay users in Japan

This report offers the reader a comprehensive overview of Rakuten Pay users in Japan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Rakuten Pay users in Japan (''brand users'') against Japanese mobile payment users in general (''category users''), and the overall Japanese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Rakuten Pay users in Japan

  • Rakuten Pay is more popular among Millennials than other mobile payment services
  • 55% of Rakuten Pay users are male
  • Rakuten Pay has a larger share of users with a high income than other mobile payment services
  • Mobile payment users in general and Rakuten Pay users specifically, live in a similar type of communitiy
  • Having a good time is more important to Rakuten Pay users than to other mobile payment users

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