Mobile payment: Apple Pay users in Mexico

Consumer Insights report

Mobile payment: Apple Pay users in Mexico

This report offers the reader a comprehensive overview of Apple Pay users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Mexico (''brand users'') against Mexican mobile payment users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on mobile payment: Apple Pay users in Mexico

  • The share of mobile payment users using Apple Pay declined by 4 percentage points since Q2 of 2022
  • Apple Pay is more popular among Generation Z than other mobile payment services
  • Apple Pay has more male than female users
  • 85% of Apple Pay users have a college degree
  • An honest and respectable life is less important to Apple Pay users than to other mobile payment users

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