Banks: Rakuten Bank customers in Japan

Consumer Insights report

Banks: Rakuten Bank customers in Japan

This report offers the reader a comprehensive overview of Rakuten Bank customers in Japan: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Rakuten Bank customers in Japan (''brand users'') against Japanese banking customers in general (''category users''), and the overall Japanese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on banks: Rakuten Bank customers in Japan

  • Rakuten Bank is more popular among Millennials than other banks
  • Rakuten Bank is more popular among male banking customers than female banking customers
  • Rakuten Bank has a larger share of customers with a high income than other banks
  • 38% of Rakuten Bank customers live in large cities
  • Safety and security is less important to Rakuten Bank customers than to other banking customers

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