Search engines in China

Statistics report on search engines in China

Search engines in China

This report presents the most important statistics and facts on search engines in China. The report covers the key user figures, the status of top search engine companies, data on advertising revenue, as well as information on online search usage.

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Table of contents

Market overview

6
  • Basic Statistic Number of worldwide internet users 2009-2022, by region
  • Premium Statistic Number of internet users in China 2014-2024
  • Premium Statistic Number of search engine users in China 2014-2024
  • Premium Statistic Penetration rate of search engine users in China 2014-2024
  • Premium Statistic Search engines market size in China 2015-2025
  • Premium Statistic Frequency of using search engines in China 2023

Leading search engines

8
  • Basic Statistic Global market share of leading desktop search engines 2015-2024
  • Premium Statistic Leading search engines in China 2019-2024, by market share
  • Basic Statistic Market share of mobile search engines in China 2024, by pageview
  • Basic Statistic Market share of major desktop search engines in China 2024, by pageview
  • Basic Statistic Market share of major tablet search engines in China 2024, by pageview
  • Basic Statistic Baidu's annual revenue 2013-2023
  • Basic Statistic Sogou's annual revenue 2015-2020
  • Premium Statistic Revenue of Qifu Technology 2016-2023

Search advertising

6
  • Premium Forecast Revenue of the search advertising market APAC 2022, by country
  • Premium Statistic Market size of advertising on search engines in China 2016-2023
  • Premium Statistic Ad revenue growth of search engines in China 2016-2023
  • Premium Statistic Share of search engine advertising placements in China 2023, by device
  • Premium Statistic Perceived prospects of search advertising in China 2023, by device
  • Premium Statistic Major criteria in advertising on search engines among advertisers in China 2023

Online search usage

6
  • Premium Statistic Major reasons for using search engines in China 2023, by device
  • Premium Statistic Frequency of using search engines in China 2023, by device
  • Premium Statistic Popular input methods of online search in China 2023, by device
  • Premium Statistic Frequently searched content formats on search engines in China 2023
  • Premium Statistic Major brand discovery sources in China Q3 2023
  • Premium Statistic User satisfaction of major search engines in China 2023, by criteria
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