Public relations worldwide

Statistics report on the global PR industry

Public relations worldwide

The report compiles the latest data on the global public relations (PR) industry. It provides an overview of the segment before delving into the PR revenues of two of the leading media holdings in the sector: WPP and Omnicom. The study features research figures on the attitudes of PR professionals and firms toward their market worldwide, including the usage of artificial intelligence (AI). It also contains a final chapter on media trust and PRs' relationship with journalists and the news industry.

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Table of contents

Overview

7
  • Premium Statistic PR industry's size worldwide 2018-2023
  • Premium Statistic Value of the public relations (PR) tools market worldwide 2022-2030
  • Premium Statistic Distribution of the PR tools market value worldwide 2022, by selected market
  • Premium Statistic Top holding groups & independent networks worldwide in 2022, by PR operations revenue
  • Premium Statistic Leading public relations (PR) agencies worldwide 2023, by fee income
  • Premium Statistic Edelman's fee income 2009-2023
  • Premium Statistic Fastest-growing public relations (PR) agencies worldwide 2023

Media holdings

6
  • Premium Statistic Omnicom Group Inc.'s public relations (PR) revenue 2018-2023
  • Premium Statistic Organic growth of Omnicom's public relations (PR) revenue worldwide 2019-2023
  • Premium Statistic Omnicom's PR revenue as a share of its total revenue worldwide 2018-2023
  • Premium Statistic WPP plc's public relations (PR) revenue worldwide 2018-2023
  • Premium Statistic Change in WPP plc's public relations (PR) revenue worldwide 2019-2023
  • Premium Statistic WPP's PR revenue as a share of its total revenue worldwide 2018-2023

Doing business

7
  • Premium Statistic Annual business perspectives among public relations (PR) firms worldwide 2024
  • Premium Statistic Leading services with growth opportunities according to PR firms worldwide 2024
  • Premium Statistic Leading industries with growth opportunities according to PR firms worldwide 2024
  • Premium Statistic Leading areas in which public relations (PR) firms expected to invest worldwide 2024
  • Premium Statistic Top challenges to the public relations industry according to PR firms worldwide 2024
  • Premium Statistic Biggest opportunities for public relations (PR) firms worldwide 2024
  • Premium Statistic Top success-driving skills for companies according to PRs worldwide 2023

Artificial intelligence (AI) in PR

5
  • Premium Statistic Leading ways PRs used generative artificial intelligence (AI) in their workflow 2023
  • Premium Statistic Plans to explore generative AI in the workflow among PRs worldwide 2023
  • Premium Statistic PR areas most impacted by an eventual adoption of AI according to PRs worldwide 2023
  • Premium Statistic Top risks generative AI posed according to PRs worldwide 2023
  • Premium Statistic Percentage of PR agencies disclosing AI use to their clients worldwide 2023

Media trust

7
  • Premium Statistic Trust in media worldwide 2018-2023
  • Premium Statistic Most trusted sources of general news and information worldwide 2011-2023
  • Premium Statistic Trust in media worldwide 2021-2023
  • Premium Statistic Most credible sources according to journalists worldwide 2024
  • Basic Statistic Trustworthiness of news media worldwide 2024
  • Premium Statistic Reasons for blocking PR communications by journalists worldwide in 2022
  • Premium Statistic Journalists who think media trust is reducing worldwide 2017-2022
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