In-App Advertising: market data & analysis

Thanks to the widespread use of smartphones and mobile apps, in-app advertising has experienced significant growth. In-app ad spending surged after advertisers saw the potential for applications to reach a wide audience. In-app advertising primarily consisted of banners and interstitials. These advertisements frequently caused disruptions and did not offer a customized customer experience.

In-app advertising currently uses AI to improve targeting, boost ROI, expand reach, and increase engagement. Due to its capabilities, advertisers are now able to deliver advertisements to the most relevant users with more certainty. Additionally, AI helps create personalized text content that optimizes ad messaging for better performance. Social media apps, gaming apps, and shopping apps have become the most widely used platforms for in-app advertising. Because these applications offer a sizable user base and opportunities for targeted advertising, they are ideal for businesses looking to maximize the impact of their advertisements within the app ecosystem.

Market overview

• Market scope
• Customer benefit and market development
• Assumptions and trends

• Market sizes
• Average ad spending per user

• Deep dives

Market overview

• Advertising spending forecast in billion US$ and growth rate by region
• Average ad spending per user forecast in US$ by region
• In-App Advertising market: Market share by category
• Forecasted users in millions by region

• Advertising spending forecast in billion US$ and growth rate
• Average ad spending per user forecast in US$