Market Insights report
Ad spending in the Audio Advertising market is projected to reach US$39.89bn in 2024. The average ad spending per listener in the Digital Audio Advertising market is projected to amount to US$9.33 in 2024.
What's included?
Digital Audio Advertising includes all ad spending generated through pre- and in-stream audio ads that appear in music (music also includes all kinds of radio services) and podcast streaming services. Formats can be single spots, tandem spots, or popular special advertising formats such as presenting, on-air promotions, and infomercials, directly embedded in the audio file or dynamically inserted.
Today, digital audio advertising across the globe has grown tremendously thanks to the explosion of streaming services like Spotify, YouTube Music, Apple Music, Amazon Music, and Tencent Entertainment Music. These services use location-based targeting, device targeting, programmatic advertising, and demographic targeting, among others, to reach their selected audience accurately and personalize their campaigns in real time for better optimization.
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