Social media and Generation Z in the United States

Statistics report about social media and Generation Z in the United States

Social media and Generation Z in the United States

This report presents statistics on Generation Z social media usage in the United States, paying attention to differences in online usage between generations, favorite apps and services of Gen Z, and time spent online. The report also covers user opinions on online marketing and advertising and the potential harms of social media that teens in the U.S. face.

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Table of contents

Overview

6
  • Basic Statistic Social media: active usage penetration in selected countries and territories 2024
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Basic Statistic Social network users in selected countries in 2023 and 2029
  • Basic Statistic United States: digital population January 2024
  • Basic Statistic Social media users in the United States 2020-2029
  • Premium Statistic United States: social network penetration 2019-2028

Usage

6
  • Basic Forecast U.S. social network users 2024, by generation
  • Premium Forecast U.S. Gen Z social network users 2024, by type
  • Premium Forecast U.S. Gen Z most recent social network activities 2024
  • Basic Statistic Social media and video activities among Gen Z in the U.S. 2023
  • Basic Statistic U.S. adults using social media for online search first 2024, by generation
  • Basic Statistic Frequency of internet usage by U.S. teens 2015-2023

Leading platforms

5
  • Premium Forecast Social network usage by brand in the U.S. 2024
  • Basic Forecast U.S. Gen Z social network usage 2024, by brand
  • Premium Statistic U.S. Gen Z leading social apps 2023
  • Basic Statistic Reach of selected video and social platforms among U.S. Gen Z users 2024
  • Basic Statistic Cost of living crisis: Most relevant social networks for Gen Z in the U.S. 2023

Opinion

9
  • Basic Statistic U.S. adults on social media effects on society 2023, by age group
  • Basic Statistic U.S. adults on social media and personal effects on mental health 2023, by generation
  • Premium Statistic TikTok mental health effects opinions among U.S. users 2023, by generation
  • Basic Statistic TikTok ban approval among U.S. adults 2023, by age group
  • Premium Statistic U.S. TikTok users on alternative platform in case of ban 2023, by age group
  • Basic Statistic Trust in social media to report election information U.S. 2023, by age group
  • Premium Statistic U.S. adults who have a favorable impression of Truth Social 2022, by generation
  • Basic Statistic Consumers worried about false information on social media U.S. 2023, by age group
  • Premium Statistic U.S. adults awareness of Section 230 in 2023, by generation

Advertising

5
  • Premium Statistic Gen Z's usage of search engines and social media for brand information globally 2023
  • Premium Forecast U.S. Gen Z attitudes toward online advertising 2024
  • Premium Statistic Social media with highest purchase influence in the U.S. 2023, by generation
  • Premium Forecast U.S. Gen Z on influencers and content creators followed 2024, by type
  • Premium Statistic Online shopping: wish for personalized product recommendations 2023, by generation
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