E-commerce marketing and advertising

This report provides insights and statistics on e-commerce marketing and advertising. It begins with an overview of digital retail media ad spending, strategies, challenges, and shedding light on selected markets. Additionally, it presents data on the ad expenditures of major global e-commerce players and the number and types of advertising channels online retailers use to promote their content. Lastly, the final chapter delves deeper into the effectiveness of e-mail, SMS, and push marketing campaigns, as well as the influence of social media, influencers, and user-generated content (UGC) on conversions.