Sustainable consumption in the United States: Intention versus action

Increasingly so, consumers are aware of the need for change in order to protect the planet, which is why many have adopted more eco-friendly habits: from recycling to taking public transport more frequently. That said, there are obstacles. The data shows that consumers are not always able or willing to go the extra mile for several reasons, ranging from the extra cost to a lack of trust.

Regardless of the struggles, the majority of consumers are convinced the future is sustainable and that an increasing number of environmentally friendly practices and habits will become more widespread in the coming decade.