Live streaming in China

Statistics report about live streaming in China

Live streaming in China

This report presents an in-depth overview of China's live streaming market. After the most important industry figures, the report then dives into three core market segments, namely e-commerce, entertainment, and gaming. Data on segment size, key market players, user insights are covered.

Table of contents

Overview

6
  • Premium Statistic Revenue of internet audiovisual content in China 2023, by type
  • Premium Statistic Penetration rate of live streaming in China 2016-2024
  • Premium Statistic Number of live streamers in China 2016-2024
  • Premium Statistic Number of live streaming users in China 2023, by market segment
  • Premium Statistic Demand of live streamers in China 2020-2025
  • Premium Statistic Leading live streaming apps in China 2024, based on MAUs

E-commerce

7
  • Premium Statistic Transaction value of live commerce in China 2017-2023
  • Premium Statistic Breakdown of GMV of leading live commerce platforms in China 2022, by platform
  • Premium Statistic TikTok/Douyin: brand value 2021-2024
  • Premium Statistic Brand value of Taobao evaluated by Brand Finance 2019-2024
  • Premium Statistic Revenue breakdown of Kuaishou 2019-2023, by segment
  • Premium Statistic Number of live streaming e-commerce users in China 2020-2023
  • Premium Statistic Average annual expenditure on live commerce China 2018-2023

Entertainment

6
  • Premium Statistic Market size of live entertainment streaming in China 2016-2024
  • Premium Statistic Penetration rate of major live entertainment streaming apps in China 2022
  • Premium Statistic Annual revenue of Inkeverse Group 2018-2023
  • Premium Statistic Annual revenue of Huafang Group 2019-2023, by product
  • Premium Statistic Number of live entertainment streaming users in China 2020-2023
  • Premium Statistic Most popular categories of live streaming in China 2023

Gaming

6
  • Premium Statistic Market size of game streaming in China 2018-2022
  • Premium Statistic Leading eSports live-stream apps in China 2024, based on MAUs
  • Premium Statistic Live streaming revenue of Huya 2018-2023
  • Premium Statistic Live streaming revenue of Douyu Holdings 2017-2023
  • Premium Statistic Number of video game livestreaming users in China 2020-2023
  • Premium Statistic Average daily time spent on video and audio apps in China 2023, by app segment

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