TV advertising in France

Statistics report on TV advertising in France

TV advertising in France

This report has been compiled to introduce key information on the television advertising market in France. It contains data on TV ad spending, main players, as well as digital video/streaming platform advertising figures in this European market. Insights into French users preferences towards online television are provided in the last chapter too.

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Table of contents

Overview

6
  • Premium Forecast Revenue in the TV & video advertising segment France 2020-2030
  • Premium Statistic Television advertising revenues in France 2017-2023
  • Premium Forecast Revenue in the TV & Video Advertising market France 2020-2030
  • Premium Statistic TV ad expenditure in France 2014-2027, by type
  • Premium Statistic Number of advertisers on selected television platforms in France 2023
  • Premium Statistic TV advertising inflation rate in Europe 2023, by country

Market leaders

5
  • Premium Statistic Advertising revenue share of public TV channels in France 2022, by group
  • Premium Statistic Annual TV advertising revenue of TF1 in France 2020-2022
  • Premium Statistic Ad revenue of France Télévisions in France 2020-2022
  • Premium Statistic Advertising revenue of M6 in France 2020-2022
  • Premium Statistic Audience share of the leading TV channels in France 2023

Digital video

5
  • Premium Statistic Digital video ad spend in France 2011-2023
  • Premium Statistic Expected budget reallocations for streaming platforms in France 2023
  • Premium Statistic Main marketing budget drivers for streaming platforms in France 2023
  • Premium Statistic Main marketing budget inhibitors for streaming platforms in France 2023
  • Premium Statistic Effectiveness of video advertising in France 2023

Consumer insights

7
  • Basic Statistic Average daily television viewing time in France 2005-2023
  • Premium Statistic Number of hours spent streaming TV per week among Gen Z in France 2022
  • Premium Statistic Paid video on demand video consumption in France 2022, by device
  • Premium Forecast Most common TV subscription brands in France 2024
  • Premium Statistic New brand discovery channels in France 2024
  • Premium Statistic Preference towards ad-free versus ad-supported online TV in France 2023
  • Premium Statistic Popularity of ad-supported versus ad-free online TV in France 2023
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