Social media in Malaysia

Statistics report on social media in Malaysia

Social media in Malaysia

This report presents statistical facts and figures about social media in Malaysia. It covers an overview of the social media landscape in the Asia Pacific, as well as in Southeast Asia, as well as relevant key figures in Malaysia. This report also provides statistics on social media users on different platforms, user demographic, social media advertising, and consumer behavior.

Table of contents

Overview

5
  • Basic Statistic Number of worldwide social media users 2023, by region
  • Premium Statistic Number of social media user accounts APAC 2024, by country
  • Premium Forecast Revenue of the social media advertising market APAC 2022, by country
  • Premium Statistic Average time spent daily using mobile internet APAC 2023, by country
  • Premium Statistic Social media penetration SEA 2024, by country

Key figures

4
  • Basic Statistic Number of internet users in Malaysia 2014-2029
  • Premium Forecast Social media users in Malaysia 2020-2029
  • Premium Statistic Penetration rate of social media in Malaysia 2016-2024
  • Premium Statistic Market share of social media platforms in Malaysia 2024

Number of users

6
  • Premium Forecast Facebook users in Malaysia 2019-2028
  • Premium Statistic Number of Instagram users in Malaysia 2018-2023
  • Premium Forecast Number of LinkedIn users in Malaysia 2019-2028
  • Premium Forecast Twitter users in Malaysia 2019-2028
  • Premium Forecast Number of TikTok users in Malaysia 2018-2029
  • Premium Statistic Number of TikTok influencers in Malaysia 2023, by follower count

Audience demographic

5
  • Premium Statistic Share of Facebook users Malaysia 2023, by age and gender
  • Premium Statistic Share of Instagram users in Malaysia 2023, by age and gender
  • Premium Statistic Share of LinkedIn users Malaysia 2023, by age
  • Premium Statistic Share of TikTok users in Malaysia 2023, by age group
  • Premium Statistic Share of TikTok users in Malaysia 2023, by gender

Social media advertising

4
  • Premium Forecast Revenue of the social media advertising industry in Malaysia 2019-2030
  • Premium Forecast Revenue growth of the social media advertising in Malaysia 2021-2030
  • Premium Forecast Average spending per internet user of social media advertising in Malaysia 2021-2030
  • Premium Statistic Age distribution of Meta ad audience in Malaysia 2024, by gender

User behavior

5
  • Premium Statistic Average daily time spent on social media in Malaysia Q3 2019-Q3 2023
  • Premium Statistic Average time per month spent on social media in Malaysia 2023, by platform
  • Premium Statistic Main reasons for using social media in Malaysia Q3 2023
  • Premium Statistic Leading types of social media accounts followed in Malaysia Q3 2023
  • Premium Statistic Usage of social media for brand research in Malaysia Q3 2023, by platform type

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