Advertising in MENA

Statistics report on advertising in the Middle East and North Africa (MENA)

Advertising in MENA

This report presents figures about the in the Middle East and North Africa (MENA). It provides an overview on the key figures in the region. It provides information on traditional and digital advertising, in addition to consumer perspectives.

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Table of contents

Overview

6
  • Premium Statistic Advertising spending worldwide 2024, by region
  • Premium Statistic Annual change in advertising spending worldwide 2022-2024, by region
  • Premium Statistic Mobile app ad spending growth worldwide 2024
  • Premium Statistic MENA advertising spending 2005-2024
  • Premium Statistic Growth in total advertisement expenditure in MENA 2010-2024
  • Basic Statistic Growth of advertising spending in MENA 2010-2024, by medium

Traditional advertising

4
  • Premium Statistic Outdoor advertisement expenditure in MENA 2010-2024
  • Premium Statistic Newspaper ad expenditure in MENA 2010-2024
  • Premium Statistic Radio advertisement expenditure in MENA 2010-2024
  • Premium Statistic Magazine ad expenditure in MENA 2010-2024

Digital advertising

4
  • Premium Statistic Revenues from video and TV services MENA 2023, by type
  • Premium Statistic Revenues from advertising based video on demand (AVOD) MENA 2019-2023
  • Premium Statistic Internet advertisement expenditure in MENA 2010-2024
  • Premium Statistic GoogleAds CPC in MENA 2023, by country

Leading players

3
  • Premium Statistic Most effective advertising markets MENA 2022
  • Premium Statistic Most creative advertising markets MENA 2022
  • Premium Statistic Most effective advertising campaigns MENA 2022

Consumer perspectives

5
  • Premium Statistic EMEA users seeing online ads on selected online services Q2 2022, by device
  • Premium Statistic Preferred connected devices to encounter ads for EMEA users Q2 2022
  • Premium Statistic Preferred mobile apps to encounter ads for EMEA users Q2 2022, by category
  • Premium Statistic Most engaging online ads formats for EMEA users Q2 2022
  • Premium Statistic Factors driving IT decision-makers to interact with ads worldwide 2023, by region
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