E-commerce in the Baltics

Statistics report on the e-commerce market in the Baltics

E-commerce in the Baltics

This report presents insights and statistics on the e-commerce market in the Baltic states. It includes data on the e-commerce revenue, usage, most popular product categories, and digital shopping preferences in the region.

More country-level statistics on e-commerce in the Baltic states are presented in the reports E-commerce in Estonia, E-commerce in Latvia, and E-commerce in Lithuania.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

6
  • Premium Statistic Digital economy value in the Baltics 2017-2030, by country
  • Premium Forecast E-commerce revenue in the Baltics 2023-2027, by country
  • Premium Statistic E-commerce revenue growth in the Baltics 2024-2028, by country
  • Premium Forecast E-commerce ARPU in the Baltics 2017-2027
  • Premium Forecast Number of e-commerce users in the Baltics 2023-2027, by country
  • Premium Statistic E-commerce as share of GDP in the Baltics 2022, by country

Usage

10
  • Premium Statistic Share of online shoppers in the CEE region 2023, by country
  • Premium Statistic Internet purchases by individuals in Estonia 2010-2023
  • Premium Statistic Internet purchases by individuals in Latvia 2010-2023
  • Premium Statistic Internet purchases by individuals in Lithuania 2010-2023
  • Premium Statistic Goods and services bought online by individuals in Estonia 2023
  • Premium Statistic Goods and services bought online by individuals in Latvia 2023
  • Premium Statistic Goods and services bought online by individuals in Lithuania 2023
  • Basic Statistic C2C e-commerce penetration in Estonia 2015-2022
  • Basic Statistic C2C e-commerce penetration in Latvia 2011-2022
  • Basic Statistic C2C e-commerce penetration in Lithuania 2015-2022

Enterprise usage

10
  • Premium Statistic Share of SMEs making e‑commerce sales in the Baltics 2021, by country
  • Basic Statistic Share of enterprises selling online in Estonia 2012-2023
  • Basic Statistic Share of enterprises selling online in Latvia 2012-2023
  • Basic Statistic Share of enterprises selling online in Lithuania 2012-2023
  • Basic Statistic Share of enterprises selling B2C via a website Estonia 2014-2023
  • Basic Statistic Share of enterprises selling B2C via a website in Latvia 2014-2023
  • Basic Statistic Share of businesses selling B2C via a website in Lithuania 2014-2023
  • Basic Statistic Share of enterprises selling B2B & B2G via a website in Estonia 2014-2023
  • Basic Statistic Share of enterprises selling B2B & B2G via a website in Latvia 2014-2023
  • Basic Statistic Share of enterprises selling B2B & B2G via a website in Lithuania 2014-2023

Product categories

9
  • Premium Statistic Product categories most shopped online in foreign stores in Estonia 2022
  • Premium Statistic Product categories most shopped online in foreign stores in Latvia 2022
  • Premium Statistic Product categories most shopped online in foreign stores in Lithuania 2022
  • Premium Statistic Share of e-shoppers purchasing fresh food online in the Baltics 2022, by country
  • Basic Statistic Share of individuals who shopped for cosmetics online in the Baltics 2022
  • Premium Forecast Furniture e-commerce revenue in the Baltics 2020-2029
  • Basic Statistic Share of individuals who shopped for furniture online in the Baltics 2022
  • Premium Statistic Share of e-shoppers purchasing small furniture online in the Baltics 2022, by country
  • Basic Statistic Share of individuals who shopped for electronics online in the Baltics 2022

Companies

9
  • Premium Statistic Leading online stores in the Baltics 2023, by visits index
  • Premium Statistic Web traffic of selected online marketplaces in the Baltics 2023
  • Premium Statistic Pigu revenue FY 2021-2022
  • Premium Statistic Vinted revenue 2017-2023
  • Premium Statistic Vinted app downloads per month worldwide 2021-2024
  • Premium Statistic Barbora revenue 2020-2022
  • Premium Statistic Annual revenue of Omniva 2019-2022
  • Premium Statistic Number of packages delivered by Omniva 2021-2022
  • Premium Statistic Total sales revenue for Venipak by country 2021-2022

Delivery

6
  • Premium Statistic Courier, express and parcel (CEP) market volume in Estonia 2014-2021
  • Premium Statistic Courier, express and parcel (CEP) market volume in Latvia 2015-2022
  • Premium Statistic Courier, express and parcel (CEP) market volume in Lithuania 2015-2022
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Estonia 2022
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Latvia 2022
  • Premium Statistic Market leaders in out of home (OOH) delivery services in Lithuania 2022

Digital shopping behavior

6
  • Premium Statistic Devices used for online shopping in the Baltics 2023
  • Basic Statistic Online shopping frequency in Estonia 2021, by gender
  • Basic Statistic Online shopping frequency in Latvia 2021, by gender
  • Basic Statistic Online shopping frequency in Lithuania 2021, by gender
  • Premium Statistic Expected changes to online spending in the Baltics 2023, by country
  • Premium Statistic Factors encouraging online shopping in the Baltics 2022, by country
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Best Buy
  • Holiday season shopping in Canada
  • Fashion e-commerce in the United Kingdom (UK)
  • Amazon
  • E-commerce in the United Kingdom (UK)
  • App stores
  • Online shopping behavior in the United States
  • Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior
  • eBay Inc.
  • E-commerce in the Nordics
  • Digital coupons and deals in the United States
  • E-commerce in Colombia
  • Online shopping in Italy
  • E-commerce in Indonesia
  • Holiday season e-commerce in the United States
  • E-commerce in Brazil
  • Internet usage in Latin America
  • Beauty and personal care e-commerce in the United States
  • E-commerce in France
  • Amazon Prime

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)