Digital retail media advertising in Europe

Statistics report on digital retail media advertising in Europe

Digital retail media advertising in Europe

This report has been compiled to provide statistical information about digital retail media advertising in Europe.

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Table of contents

Overview

8
  • Premium Statistic Digital retail media ad spend in Europe 2019-2026
  • Premium Statistic Digital retail media ad spend growth in Europe 2020-2026
  • Premium Statistic Leading digital retail media markets in Europe 2023
  • Premium Statistic Fastest-growing digital retail media markets in Europe 2023
  • Premium Statistic Digital retail media ad spend in Europe 2022, by country
  • Premium Statistic Digital retail media ad spend growth in Europe 2022-2026, by country
  • Premium Statistic Retail media share in digital ad spend in Europe 2023-2027
  • Premium Statistic Retail media share in digital ad spend in Western Europe 2023, by country

Major players

9
  • Premium Statistic Leading digital retail media networks in Europe 2023, by ad revenue
  • Premium Statistic Leading digital retail media networks in Europe 2023, by market share
  • Premium Statistic Fastest-growing digital retail media networks in Europe 2023
  • Premium Statistic Amazon ecommerce media ad revenue in Europe 2019-2024
  • Premium Statistic eBay ecommerce media ad revenue in Europe 2019-2024
  • Premium Statistic Zalando ecommerce media ad revenue in Europe 2019-2024
  • Premium Statistic Vinted ecommerce media ad revenue in Europe 2019-2024
  • Premium Statistic Ad revenue of Ceconomy 2021/22-2025/26
  • Premium Statistic Criteo revenue 2023, by source

Germany

8
  • Premium Statistic Opinions on digital ad market growth in Germany for 2025
  • Premium Statistic Digital retail media ad revenue in Germany 2022-2024
  • Premium Statistic Biddable marketplace ad spending in Germany 2021-2023
  • Premium Statistic Amazon ecommerce media ad revenue in Germany 2022-2023
  • Premium Statistic Industries with highest share of retail media ad spend in Germany 2023
  • Premium Statistic Change in retail media ad spending in Germany 2023, by type
  • Premium Statistic Importance of retail media according to media agencies in Germany 2022-2023
  • Basic Statistic Advertising influence on shopping in Germany 2023, by type of advertisement

France

11
  • Premium Statistic Digital retail media ad revenue in France 2022-2024
  • Premium Statistic Retail media ad spend in France 2019-2023
  • Premium Statistic Retail media ad spend growth in France 2020-2023
  • Premium Statistic Digital retail media ad spend in France 2019-2023, by format
  • Premium Statistic Retail media ad spend growth in France 2019-2023, by format
  • Premium Statistic Industries with highest share of retail media ad spend in France 2023
  • Premium Statistic Share of companies investing in retail media in France 2018-2023
  • Premium Statistic Retail media share of digital ad budgets in France 2023
  • Premium Statistic Most-used digital retail media ad formats in France 2023
  • Premium Statistic Objectives of digital retail media ad strategies in France 2023
  • Premium Statistic Factors hindering development of retail media advertising in France 2023

United Kingdom

7
  • Premium Statistic Digital retail media ad revenue in the UK 2022-2024
  • Premium Statistic Digital retail media ad spending growth in the UK 2020-2026
  • Premium Statistic Onsite retail media ad spend in the UK 2022-2023
  • Premium Statistic Industries with highest share of retail media ad spend in the UK 2023
  • Premium Statistic Number of RMNs used by UK marketing managers 2023
  • Premium Statistic Top retailers with a retail media offering in the UK 2022
  • Premium Statistic Relevance of open web retail media vs walled gardens in the UK 2022

Marketer insights

11
  • Premium Statistic Adoption of retail media offerings among retailers in Western Europe 2023
  • Premium Statistic Adoption of retail media offerings among brands in Western Europe 2023
  • Premium Statistic Adoption of retail media offerings among agencies in Western Europe 2023
  • Premium Statistic Leading features of retail media solutions in Europe 2023
  • Premium Statistic Leading features of retail technology partners according to brands in Europe 2023
  • Premium Statistic Leading features of retail technology partners according to agencies in Europe 2023
  • Premium Statistic Share of retail media in programmatic ad budgets in Europe 2024, by stakeholder
  • Premium Statistic Share of CMOs who want to increase vs. decrease digital ad spend 2023, by format
  • Premium Statistic Programmatic ad formats identified as growth areas in Europe 2024
  • Premium Statistic Retailers reporting an uplift in revenue due to their investment in retail media 2023
  • Premium Statistic Barriers to retail media investment for advertisers in Europe 2024
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