Statista Market Insights provides qualitative and quantitative insights into markets. Insights are heavily relying on quantitative data of:
- Revenues generated in markets (e.g., how much money is made with bananas in France in 2021?)
- Market-specific KPIs (e.g., what is the share of vehicles in each autonomous driving level in the UK in 2025?)
- Underlying macro-economic data (e.g., how do we expect consumer prices to develop in Spain until 2027?)
This market data can be used for several purposes, one use-case is the creation of a bottom-up business plan for a start-up, small, or SME business.
Here we provide you with two helpful templates to build such a business plan:
- An Excel template that helps you to quantitatively build a business plan based on market data, using a common P&L structure and allowing scenario comparison
- A PowerPoint pitch deck that helps you to communicate your business plan to external investors, marketing partners, or any public audience
The underlying market data to use as an input for the Excel template can be found in our
Market Insights product, covering 800+ markets for 150+ regions and countries and including 5+ year forecasts.
Excel business plan template
- Market data input
- Market size
- P&L modeling
- Scenario comparison
PowerPoint business plan pitch deck- Exemplary slides for most common content pieces: problem, solution, product/service, market, business model, competitive environment, etc.
- Common analysis templates such as PESTEL, SWOT, Porter’s Five Forces, or the Business Model Canvas
- Pitch deck examples using well-known companies such as Airbnb, Facebook, or Uber
