Business plan creation templates

Market Insights report

Business plan creation templates

As an exemplary use-case of how to use our Statista Market Insights product and its extensive market data, we provide two free templates to help you build your very own business plan.



What’s included?

  1. Excel template that helps you structure your quantitative and integrated business plan. It provides an option to start with market data, model your own business P&L, and compare different scenarios of both.
  2. PowerPoint template as a best practice to structure your pitch deck. You can pick and choose any slide you feel are relevant for you. There is also a ton of relevant examples included, e.g., from Airbnb, Facebook, or Uber.

Table of contents

Statista Market Insights provides qualitative and quantitative insights into markets. Insights are heavily relying on quantitative data of:

  • Revenues generated in markets (e.g., how much money is made with bananas in France in 2021?)
  • Market-specific KPIs (e.g., what is the share of vehicles in each autonomous driving level in the UK in 2025?)
  • Underlying macro-economic data (e.g., how do we expect consumer prices to develop in Spain until 2027?)

This market data can be used for several purposes, one use-case is the creation of a bottom-up business plan for a start-up, small, or SME business.

Here we provide you with two helpful templates to build such a business plan:

  1. An Excel template that helps you to quantitatively build a business plan based on market data, using a common P&L structure and allowing scenario comparison
  2. A PowerPoint pitch deck that helps you to communicate your business plan to external investors, marketing partners, or any public audience

The underlying market data to use as an input for the Excel template can be found in our Market Insights product, covering 800+ markets for 150+ regions and countries and including 5+ year forecasts.

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