Advertising in Argentina

Statistics report on advertising in Argentina

Advertising in Argentina

This report has been compiled to provide statistical information about the advertising industry in Argentina. Initially, it provides an overview of the global and Latin American advertising markets. Then, it dives into data on traditional and digital ad spend in Argentina, with breakdowns by media and industries. In addition, the report includes survey data on how Argentinians feel about advertising.

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Table of contents

Overview

7
  • Premium Statistic Global ad spend 2000-2024, by region
  • Premium Statistic Latin America: advertising spending 2010-2024
  • Premium Statistic Latin America: advertising spending 2022 & 2024, by medium
  • Premium Forecast Advertising spending in selected countries in Latin America & the Caribbean 2017-2028
  • Premium Statistic Change in ad spending in selected countries in Latin America 2024
  • Premium Statistic Digital ad spend as a percentage of total ad expenditure in Latin America 2022-2024
  • Premium Statistic Fastest growing digital ad markets worldwide 2023

Ad market in Argentina

5
  • Premium Statistic Argentina: ad spend 2016-2023
  • Premium Statistic Argentina: advertising spending 2021-2023, by medium
  • Premium Statistic Argentina: advertising spending 2023, by medium
  • Premium Statistic Ad spend growth in Argentina 2023, by medium
  • Premium Statistic Latin America Effie Awards: most effective Argentinian ad agencies 2023

Traditional advertising

5
  • Premium Statistic TV ad spend in Argentina 2016-2023
  • Premium Statistic Linear TV media cost average inflation rate in selected markets worldwide 2022-2023
  • Premium Statistic Radio ad spend in Argentina 2016-2023
  • Premium Statistic Outdoor ad spend in Argentina 2016-2022
  • Premium Statistic Print ad spend in Argentina 2016-2023

Digital advertising

6
  • Premium Statistic Digital ad spend in Argentina 2016-2023
  • Premium Statistic Digital share in ad spend in Argentina 2016-2023
  • Premium Statistic Argentina: digital ad spend growth 2017-2023
  • Premium Statistic Distribution of ad spending in selected countries in Latin America 2024, by format
  • Premium Statistic Argentina: digital ad spend 2024, by industry
  • Premium Statistic Programmatic ad spend in Argentina 2017-2028

Consumer insights

5
  • Premium Statistic Main channels of new brand discovery Argentina Q3 2023
  • Premium Forecast Non-digital advertising touchpoints in Argentina 2024
  • Premium Forecast Digital advertising touchpoints in Argentina 2024
  • Premium Forecast Attitudes towards online advertising in Argentina 2024
  • Premium Statistic Ad representativeness in selected countries in Latin America 2023
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