Public and media sentiment over the Russia-Ukraine war

The level of public engagement in the war and the political stance of populations can influence reactions to the decisions of governments, for example, when it comes to delivering weapons to Ukraine or imposing sanctions on Russia. Furthermore, political sentiment affects consumer attitudes toward businesses that ceased to operate in Russia or continued working there.

The media and social media play a major role in shaping public opinion. The tone of language used in news reports and social media posts contributes to a positive or negative attitude toward certain events. To examine how these dynamics apply in the Russia-Ukraine war, this report investigates the interplay of public, media, and social media sentiment over the war worldwide.