Gen Z media consumption in the United States

Statistics report on Gen Z media consumption in the U.S.

Gen Z media consumption in the United States

This report has been compiled to provide statistical information about the media consumption of Gen Z in the United States. It focuses on media consumption behaviors of American consumers.

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Table of contents

Overview

7
  • Premium Statistic Time spent using media and technology by user type per day in the U.S. 2022, by media
  • Premium Statistic Time spent enjoying media and technology activities per day in the U.S. 2019-2022
  • Basic Statistic Media accessed weekly in the U.S. 2022, by generation
  • Premium Statistic Money spent on media per month in the U.S. 2022, per user type
  • Premium Statistic Subscriptions cancellation due to inflation U.S. 2022, by generation
  • Premium Statistic Number of sources of entertainment used by consumers U.S. 2022-2023, by demographic
  • Premium Statistic Brands of sources of entertainment considered essential by 18-34 year-olds U.S. 2022

Leading entertainment choices

5
  • Premium Statistic Share of entertainment screen time activities in the U.S 2023, by age
  • Premium Statistic First choice of 15-minute entertainment for female consumers aged 18-24 U.S. 2022
  • Premium Statistic First choice of 15-minute entertainment for male consumers aged 18-24 U.S. 2022
  • Premium Statistic First choice of two-hour entertainment for female consumers aged 18-24 U.S. 2022
  • Premium Statistic First choice of two-hour entertainment for male consumers aged 18-24 U.S. 2022

TV, video, and cinema

6
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2023, by age group
  • Premium Statistic Gen Z teenagers using SVOD and vMVPD services in the U.S. 2022
  • Premium Statistic Gen Z adults using SVOD and vMVPD services in the U.S. 2023
  • Basic Statistic Movie going frequency in theaters among Zoomers in the U.S. 2022
  • Premium Statistic Interest in subscribing to a movie ticket service in the U.S. 2022, by generation
  • Basic Statistic Share of Gen Zs interested in seeing movies in 3D in the U.S. 2022

Audio

5
  • Premium Statistic Distribution of U.S. radio formats audience in 2023, by age
  • Premium Statistic Podcast listening penetration in the U.S. 2022, by generation
  • Premium Statistic Podcast format preference in the United States 2022, by generation
  • Premium Statistic Music streaming penetration in the U.S. 2022, by generation
  • Premium Statistic Digital audio audience in the U.S. and Canada 2021, by generation

News

4
  • Basic Statistic Trust in selected news sources in the U.S. 2022, by generation
  • Basic Statistic Gen Z news consumption sources in the U.S. 2022
  • Basic Statistic Gen Z news consumption sources in the U.S. 2022, by age group
  • Basic Statistic Consumption frequency of news from social media in the U.S. 2022, by generation

Gaming

6
  • Basic Statistic U.S. video gaming audiences 2023, by generation
  • Basic Statistic Weekly gaming hours of adults in the U.S. 2024, by age group
  • Basic Statistic Weekly usage of leading gaming apps by Gen Z in the U.S. 2023
  • Basic Statistic U.S. daily time spent playing games and leisure computer use 2019-2023, by age
  • Premium Statistic Gameplay preview influence on purchase in the U.S. 2024, age group
  • Basic Statistic Social media platforms used in regards to gaming in the U.S. 2022, by age group

Advertising

7
  • Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
  • Premium Statistic Gen Z preferred channels to be contacted by brands 2022
  • Premium Statistic Popularity of social media marketing among consumers in the U.S. 2022, by generation
  • Premium Statistic Popularity of email marketing among consumers in the U.S. 2022, by generation
  • Premium Statistic Importance of targeted marketing to Gen Z in the U.S. 2022
  • Premium Statistic Popularity of text message marketing among consumers in the U.S. 2022, by generation
  • Premium Statistic Top issues Gen Z consumers think brands should promote the most in the U.S. 2022
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FURTHER REPORTS

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