Digital advertising in Germany

Statistics report on digital advertising in Germany

Digital advertising in Germany

This report has been compiled to provide statistical information about the digital advertising market in Germany.

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Table of contents

Overview

7
  • Premium Forecast Digital Market Outlook: largest digital ad markets worldwide 2023
  • Premium Statistic Online advertising expenditure in Germany 2006-2023
  • Premium Forecast Digital ad spend in Western Europe 2024, by country
  • Premium Statistic Digital ad spend growth in Germany 2020-2023
  • Premium Statistic Digital share of ad spend in Germany 2020-2023
  • Premium Statistic Opinions on digital ad market growth in Germany for 2025
  • Premium Statistic Digital ad spend in Germany 2023, by industry

Formats

8
  • Premium Statistic Digital marketing spend in Germany 2023, by type
  • Basic Statistic Digital display advertising revenue in Germany 2013-2024
  • Premium Statistic TV and video streaming ad revenue in Germany 2015-2023
  • Premium Statistic Search ad spend in Germany 2020-2023
  • Premium Statistic Social media ad spending in Germany 2017-2027, by device
  • Premium Statistic Social media ad reach in Germany 2024, by platform
  • Premium Statistic Digital audio ad spending in Germany 2018-2024
  • Premium Statistic Podcast ad spend in Germany 2019-2024

Desktop & mobile

5
  • Premium Forecast Largest mobile advertising markets worldwide 2022, by ad spend
  • Premium Statistic Digital ad spend in Germany 2023, by device
  • Premium Statistic Digital ad spend in Germany 2020-2023, by device
  • Premium Statistic Desktop ad spend in Germany 2020-2023
  • Premium Statistic Mobile ad spend in Germany 2020-2023

Programmatic

5
  • Premium Statistic Programmatic ad spend in Germany 2017-2028
  • Premium Statistic Programmatic ad spend growth in Germany 2018-2028
  • Premium Statistic Biddable marketplace ad spending in Germany 2021-2023
  • Premium Statistic Emissions generated by programmatic advertising worldwide 2023, by country
  • Premium Statistic Emissions generated per 1,000 programmatic ad impressions worldwide 2023, by country

Consumer insights

8
  • Premium Forecast Digital advertising touchpoints in Germany 2024
  • Premium Forecast Attitudes towards online advertising in Germany 2024
  • Premium Forecast Gen Z attitudes to online advertising in Germany in 2023
  • Premium Statistic Online advertising practices experienced by German consumers 2022
  • Basic Statistic Advertising influence on shopping in Germany 2023, by type of advertisement
  • Premium Statistic Ad reach among Black Friday & Cyber Monday Shoppers in Germany 2023, by medium
  • Premium Statistic Consumer attitudes towards targeted ads in Germany 2023
  • Premium Statistic Consumer concerns about targeted ads in Germany 2022
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