Social commerce in the United States

This report presents insights and statistics on social commerce in the United States. Social networks are vital in driving traffic to e-commerce platforms, serving as an increasingly direct pathway to consumer purchases. The document begins with a market overview of this trend in the U.S., including information on the most prevalent social commerce shopping categories, buyers, and purchasing behavior. In addition, it explores the role of social networks in brand and product discovery and purchase, along with their impact on shopping decisions. The last chapter provides data on social media advertising and influencer marketing.