Market research industry

Statistics report on the market research industry

Market research industry

This report presents a range of statistics and facts about the global market research industry. It provides an overview of the industry and follows up with financial data of the leading market research companies worldwide, as well as research methods used within these companies and beyond.

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Table of contents

Industry overview

8
  • Premium Statistic Revenue of the market research industry worldwide 2008-2023
  • Premium Statistic Revenue of the market research industry worldwide by country or region 2009-2022
  • Premium Statistic Distribution of global market research revenue by region 2022
  • Premium Statistic Market research revenue worldwide by client sector 2022
  • Premium Statistic Annual growth in market research revenue worldwide by region 2022
  • Premium Statistic Market share of the market research industry worldwide by country 2022
  • Premium Statistic Countries with the largest established research revenue worldwide 2022
  • Premium Statistic Leading market research companies worldwide by global research revenue 2016-2022

Global leaders

9
  • Premium Statistic Revenue of Kantar worldwide 2006-2023
  • Premium Statistic Research revenue of IQVIA worldwide 2013-2023
  • Premium Statistic IQVIA employeen number 2014-2023
  • Premium Statistic Revenue of Ipsos 2000-2023
  • Basic Statistic Ipsos employees 2000-2023
  • Premium Statistic Annual revenue of Gartner 2012-2023 by segment
  • Premium Statistic Number of employees in Gartner worldwide 2010-2023
  • Premium Statistic Research and development expenditure of Salesforce worldwide from 2015-2024
  • Premium Statistic Salesforce employees 2015-2023

Research methods

6
  • Premium Statistic Market research: research services contributing the most to revenues 2022, by type
  • Premium Statistic Sectors concentrating the most spending on market research 2022, by client's sector
  • Premium Statistic Global spending on market research services in 2022, by survey type
  • Premium Statistic Most used qualitative methods used in the market research industry worldwide 2022
  • Premium Statistic Emerging market research approaches used worldwide 2022
  • Premium Statistic Distribution of global market research spend by project type 2022
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