Sports sponsorship

Statistics report on sports sponsorship

Sports sponsorship

The report presents a variety of statistics about the sponsorship market worldwide, including information about the industry as a whole, as well as a breakdown of professional sports leagues, and fan opinions on sports sponsorship.

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Table of contents

Market overview

6
  • Basic Statistic Sports sponsorship revenue worldwide 2022-2030
  • Basic Statistic Major U.S. sports leagues sponsorship revenue 2022
  • Premium Statistic Team sponsorship revenue of major sports leagues in North America in 2023
  • Premium Statistic Team sponsorship revenue share of major sports leagues North America 2023
  • Premium Statistic Team sponsorship spending of major sports leagues in North America in 2023/24
  • Premium Statistic Sports sponsorship market size in Europe 2019-2022

Sports brands

6
  • Basic Statistic Value of sports empires worldwide 2024
  • Basic Statistic Most valuable sports teams worldwide 2023
  • Basic Statistic Most valuable soccer clubs worldwide 2023, by brand value
  • Basic Statistic Brand value of selected Premier League clubs 2011-2023
  • Premium Statistic Media value of sports sponsorships in the U.S. 2023
  • Premium Statistic Biggest European sports sponsorship deals 2022

League sponsorships

8
  • Basic Statistic NFL league/team sponsorship revenue 2010-2022
  • Basic Statistic Brands with the most NFL endorsement deals 2023
  • Basic Statistic MLB league sponsorship revenue 2010-2023
  • Basic Statistic NBA league & teams sponsorship revenue 2010-2023
  • Premium Statistic Sponsorship spending on teams in the NBA 2023/24
  • Basic Statistic Yearly value of shirt sponsor deals in the Premier League 2022-2023, by club
  • Premium Statistic Yearly value of shirt sponsorship deals in the Bundesliga 2023-2024, by club
  • Basic Statistic Top football club shirt sponsorship deals as of 2022/23

Athletes

6
  • Basic Statistic World's highest paid athletes 2023/24
  • Premium Statistic Total off-the-field earnings of the world's 50 highest-paid athletes 2012-2024
  • Basic Statistic Highest paid athletes by sport 2024
  • Basic Statistic Most marketable athletes in the world 2023
  • Basic Statistic NIL deals with male college athletes in the U.S. in 2024, by sport
  • Basic Statistic NIL deals with female college athletes in the U.S. in 2024, by sport

Public opinion

5
  • Basic Statistic Favorability of college athletes profiting from their names in the U.S. 2022
  • Basic Statistic Support for a Premier League gambling sponsor ban Great Britain 2023
  • Premium Statistic Women's sports sponsorship impact in the UK 2023
  • Premium Statistic Public opinion on sports sponsorship by level in the UK 2023
  • Premium Statistic Favorability of shirt sponsors among Premier League fans 2023
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FURTHER REPORTS

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